Reykjavik’s best bites start with a simple route. This private sweet tour mixes guided city orientation with real Icelandic snacks, so you leave full and with a better sense of where you are. You’ll hit well-chosen stops for pastry, skyr, ice cream, candy, and more in about 2 hours.

I especially like the undivided guide attention and how the pace stays easy enough to actually enjoy each place. I also love the variety: buttery bakery pastries at Baka Baka, the polarizing-but-famous fermented shark and creamy skyr at Taste of Iceland, and then the ice cream and candy stops that feel distinctly Icelandic.

One consideration: this is a lot of eating in a short time, and the walking through central Reykjavik is part of the deal. If you have tight dietary limits, you may need to plan carefully around what’s included in each tasting stop.

Key Tour Highlights You’ll Feel Right Away

• Private group focus with a light-blue-jacket guide and lots of time for questions
• Several tasting stops are ticket-included, not just a quick look-and-go
• Real Reykjavik bearings fast, starting at Ingólfstorg and moving toward Laugavegur
• Icelandic icons in one run: skyr, ice cream at Valdís, and skyr cake at Dass Reykjavik
• Sweet and sour options at Loo.koo.mas, with candy chosen to your tastes

A Private Sweet Tooth Tour in Reykjavik: What You’re Paying For

This tour is built for people who want Icelandic flavors, but don’t want to guess where to go or what to order. For $207 per person, you’re buying two things: guided time in central Reykjavik and multiple included tastings across different specialty shops.

You’ll also get an orientation tour through Reykjavik City as part of the experience, which matters because Reykjavik is best explored on foot. In other words, you’re not just eating sweets in a vacuum; you’re getting a mini map in your head while you eat.

Because it’s private, your group stays together and your guide can keep the stops moving at a pace that works for you. That’s a big deal when you’re trying unfamiliar foods and you don’t want to rush or fall behind.

How Pickup and the Meet Point Actually Work

If you choose pickup, your guide will meet you in front of your hotel within a specified radius. If you’re staying outside the downtown area, you’ll meet at the starting point instead—outside Hlöllabátar, facing Ingólfstorg Square and the two tall stone pillars.

The easiest way to find it is to use Google Maps for the address: Hlöllabátar, Ingólfstorgi 1, 101 Reykjavík. Plan to keep your phone ready for a smooth departure, since the guide may coordinate timing based on your exact group location.

You’ll recognize your guide by a light blue jacket. The tour ends near Hallgrímstíðr?—specifically at Hallgrímskirkja, Hallgrímstorg 1, where you can continue exploring on your own right after the tastings.

Stop 1: Ingólfstorg Sets the Tone (and Your Location)

You start at Ingólfstorg (Ingólfur Square area) for about 10 minutes, and the stop includes no admission ticket. This isn’t a food stop—it’s your orientation kickoff, with a central meeting spot that helps you settle into Reykjavik quickly.

It’s smart to begin here because Ingólfstorg is a recognizable anchor point. Even if the wind picks up and you’re wearing too many layers at first, you’re meeting in a place you can return to later.

If you care about logistics, this start helps: you’ll know exactly where to meet if you step away for a quick photo or a bathroom break. The tour also gives you a clear sense of direction before you begin the “eat and walk” rhythm.

Baka Baka Pastries: The Stop Many People Remember First

Next comes Baka Baka for about 15 minutes, and this stop is ticket included. This is the classic Icelandic pastry moment: flaky baked goods made from time-tested recipes, in a cozy shop setting that feels designed for lingering.

If you’re serious about pastries, this is usually where the tour’s first big satisfaction hits. One past highlight you’ll want to watch for is that the bakery stop can include hot chocolate alongside pastries, which is a comfort-food combo in chilly weather.

A practical tip: eat slowly here. This is your chance to enjoy texture—layers, crust, and sweetness—before you stack even more treats on top. If you’re tempted to take big bites fast, you’ll spend the next stops thinking about your stomach instead of the flavors.

Laugavegur Street Stroll: Orientation Without the Boredom

After the bakery, you get a short walk along Laugavegur for about 10 minutes, also with no admission ticket. This is downtown Reykjavik, and the point is less “see a landmark” and more “learn how the city fits together.”

Your guide turns the walk into an easy-paced story thread with anecdotes that give context to what you’re passing. That matters because Reykjavik can look like one long street loop at first—this helps you understand where to head next after the tour ends.

If you want photos, it’s also the kind of stop where you can grab a few without derailing the schedule. Dress for Iceland’s mix of wind and sudden shifts: layers plus a hat make this part more comfortable.

Taste of Iceland: Skyr and the Fermented Shark Test

At Taste of Iceland, you’ll spend around 20 minutes, with admission ticket included. This stop is where Iceland gets real, including options like skyr and the legendary fermented shark.

Fermented shark isn’t for everyone, but it’s part of Iceland’s food story, and this is one of the most direct ways to experience it with a guide present. Even if you skip or take a tiny portion, you’ll still get the cultural context that makes the experience make sense.

This stop also aims to be a “flavor rollercoaster” by mixing more than one local favorite. It’s a great place to slow down and think about what you like, because the rest of the route leans more toward sweet.

If you’re worried about strong flavors, tell your guide right at the start of this stop. Since your group is private, they can help you choose something that fits your comfort level without turning it into a scramble.

Valdís for Ice Cream: Yes, Icelanders Eat It in Any Weather

Next is Ísbúðin litla Valdís, about 15 minutes, with ticket included. This stop is all about ice cream with an Icelandic tradition angle—famous enough that the guide can talk you through why it’s a go-to.

One thing I like about this part is the plain, practical attitude: you don’t need warm weather to enjoy it. Icelandic weather may be dramatic, but the ice cream stop stays on schedule, so plan to dress for cold while still embracing the treat.

If you’re already full from pastry, pace yourself. Consider sharing flavors or taking smaller bites first, then deciding if you want a second pass. It’s still a short stop, so you won’t be stuck eating something you don’t love.

Loo.koo.mas Candy Stop: Personalized Sweet-and-Sour Choices

Then you move to Loo.koo.mas for about 15 minutes, also ticket included. This is the candy stop, with choices that can range from tangy to intensely sweet, based on what your guide thinks fits your preferences.

The tour’s value here is that you’re not left staring at candy with no idea what Iceland’s version tastes like. You’re getting suggestions tuned to your tastes, which makes the stop feel less random and more fun.

A practical note: bring a small tolerance buffer. Candy can add sweetness fast, and you’re still closing with skyr cake. If you think you’ll be tempted to overload, ask your guide for a smaller sampler first.

Dass Reykjavik Skyr Cake (Skyrterta): The Ending That Makes Sense

At Dass Reykjavik, you’ll try skyr cake (Skyrterta) for about 20 minutes, with ticket included. This stop is positioned as a local favorite payoff, and it’s a strong finish because it ties back to skyr as a theme.

One reason this ending works: by this point, you’ve seen Iceland’s sweet world in different forms—pastry, fermented flavors, ice cream, candy. Skyr cake gives you a more structured dessert feel, so the route ends with something that feels complete rather than just “one more sugar hit.”

If you have any remaining energy, this is the time to take a careful bite and notice the texture. Afterward, you’re done with tastings, which makes it easier to fully enjoy the last round instead of rushing.

Finishing at Hallgrímskirkja: Your Sweet-Tour Launch Pad

The final portion wraps up at Hallgrímskirkja area, with about 10 minutes at the end and no admission ticket. This is a good landing spot because the church area is a natural place to continue walking and exploring without feeling stranded.

Use the tour time to get your mental map first. Then after you finish, you can return to the streets you liked most—often that means revisiting areas you spotted during your Laugavegur stroll.

This ending also helps if you’re meeting someone else later in Reykjavik. You’re not stuck figuring out where the guide disappears; you know where to go next.

Price and Value at $207 Per Person (Private, With Several Included Stops)

Let’s talk value. At $207 per person, this isn’t a budget food tour, but it is a focused private experience with meaningful inclusions. You’re paying for a guide-led route (with orientation), plus snacks, and ticket-included tastings at key stops.

Several stops include admission tickets—Baka Baka, Taste of Iceland, Valdís, Loo.koo.mas, and Dass Reykjavik—while the orientation segments (Ingólfstorg, Laugavegur, and the ending) don’t. That mix matters because it means your money isn’t only going toward “walking with a person”—it’s tied to actual food you can eat.

Private also changes how the money feels. You’re not sharing guide time with random strangers who move at different speeds. If you want to ask questions about flavors you haven’t tried before, this format is built for that.

One more practical value point: the tour is booked on average 29 days in advance, which suggests you’ll want to lock in your preferred time rather than waiting for last minute.

If you like plans that run tight and smooth, this tour’s structure supports that. If you want a slower, more food-stroll-and-shop day, you may still enjoy it, but you’ll likely want more free time afterward.

Who This Tour Fits Best (and Who Might Want a Different Plan)

This sweet tour is ideal if you want a first-timer Reykjavik experience that’s not just sightseeing. It works especially well for couples, friends, and small groups who want to taste Icelandic staples without building an itinerary.

It’s also a good match if you’re curious about foods like fermented shark but don’t want to face the decision alone. Having a guide there helps you choose, understand, and keep moving without awkward guesswork.

If your group has serious dietary restrictions, you should check carefully what’s included at each stop before booking. The tour is structured around tastings, so you’ll have less flexibility than a custom private food crawl that you can fully steer from start to finish.

Should You Book This Private Icelandic Sweet Tooth Tour?

Book it if you want a 2-hour, guide-led taste route that covers the main Icelandic sweet hits in central Reykjavik. The private format and the mix of included tastings make it a strong value for people who like food with context, not just food on the go.

Skip it or reconsider if you prefer slow meals, lots of shopping, or you need a very flexible diet plan. In that case, you might do better with a more customizable food outing.

If you do book, bring a sense of humor and some patience with the cold. Iceland’s desserts are part of the joke, and part of the charm.

FAQ

How long is the Private Icelandic Sweet Tooth Tour?

The tour lasts about 2 hours.

Is this tour private?

Yes. It’s a private tour/activity, and only your group participates.

Does the tour operate in English?

Yes, it’s offered in English.

Is hotel pickup available?

Pickup is offered from hotels/accommodations within a specified radius. If you’re outside the downtown area, you’ll be asked to meet at the start point instead.

Where do we meet for the tour?

The start is outside Hlöllabátar, facing Ingólfstorg Square and the two tall stone pillars, with CenterHotel Plaza to your right. The end is at Hallgrímskirkja, Hallgrímstorg 1.

Which stops include admission tickets?

Admission tickets are included at Baka Baka, Taste of Iceland, Ísbúðin litla Valdís, Loo.koo.mas, and Dass Reykjavik. Ingólfstorg, Laugavegur, and the final portion are listed as ticket free.

What kinds of snacks are included?

Snacks are included, and the stops include Icelandic sweet food options such as pastries, skyr (including skyr cake), ice cream, and candy. One stop also features fermented shark.

Is gratuity required?

No. Gratuity is not required in Iceland.

Can I cancel and get a refund?

Yes. Free cancellation is available up to 24 hours in advance for a full refund.