Your sweet tooth has a schedule now. This 2-hour Reykjavik walk is an easy, flavor-forward way to sample classic Icelandic treats with a real local guide. I like that you get multiple stops (bakeries, chocolate, ice cream, candy) without planning a thing. I also like the range of tastes, from kleina-style pastries to Icelandic licorice chocolate to ice cream. One watch-out: it’s still a walking tour, and you’ll want to come dressed for Iceland’s weather.

I’ve seen this tour work especially well when you get a guide who can explain more than just what you’re eating. In past groups, guides like Matthias and Oli have been singled out for being personable, fun, and good at sharing facts and food stories. Since the group is kept small (max 12 people), you usually feel like you can ask questions instead of shouting across a crowd.

If you’re not into licorice, you’re not stuck. The tour notes there are other options if licorice isn’t your thing, and Icelandic licorice is described as sweet and mild. Still, if you strongly dislike that flavor, go in with a plan to try only a small bite first.

Key highlights worth planning around

• Small group (up to 12) means more time at each stop and less rushing.
• You’ll taste famous Icelandic treats like kleina and cinnamon roll-style snúður (depending on timing and season).
• You get a guided crawl through downtown Reykjavik, including time on Laugavegur, the main shopping street.
• Expect Icelandic “nammi” candy culture, with stops that may include bars like Draumur or the licorice-chocolate combo Þristur.
• The ice cream stop can include unusual flavors like licorice and possibly skyr (season and availability dependent).

Reykjavik’s Sweet Tooth Walk: a smart way to eat first, sightsee second

This tour is built for people who want food as a shortcut to culture. Downtown Reykjavik can be compact, and walking it with a guide helps you connect names, ingredients, and traditions instead of just popping into shops at random.

I also like that it’s not a heavy “lecture” format. You get guided time on the street, then you slow down at the counters where the treats actually happen.

And yes, it’s a sugar-focused plan. That can be a feature, not a bug—especially if you’re planning other sightseeing later and want a quick energy boost.

Price and what $90 really buys you

At $90 per person for about 2 hours, you’re paying for two things: structured tastings and a guide to steer you to good places. The included samples cover pastry, sweets, and ice cream, plus the guide’s recommendations as you go.

This is typically better value than buying a bunch of items individually. You’re not only collecting flavors—you’re also getting help choosing what to try, including Icelandic staples that might be harder to identify on your own.

The other value piece is time. Reykjavik’s city center is walkable, but timing and store selection can still be tricky when you only have a couple of hours. This tour gives you a tight route with stops designed around the tasting experience.

Meet at Ingólfur Square, then start tasting fast

Your tour begins at Ingólfur Square, in the center of Reykjavik, by the two stone pillars. The meeting point is in front of Center Hotels Plaza at Aðalstræti 6, and the square sits at the beginning of Austurstræti.

Plan to arrive at least 5 minutes early. The reason is simple: these are small-group tours, and once you’re late, it’s hard to regroup everyone without messing up the flow of tasting stops.

You’ll recognize the guide—usually in a light blue jacket with Your Friend in Reykjavik on the back. If Icelandic street names make your brain sweat, use Google Maps and keep walking straight down Laugavegur until you can’t continue further.

Stop 1 to Stop 3: bakery hits at Baka Baka plus a guided walk on Laugavegur

Right away, you’re in the middle of Reykjavik’s rhythm. There’s a short guided moment near the square, then you head to the first big tasting stop.

Baka Baka is the main early food stop (about 25 minutes of tasting). This is where you’re likely to try traditional Icelandic pastries. The tour commonly mentions kleina—a deep-fried doughnut-like pastry—as well as other Icelandic sweets such as snúður, the cinnamon roll type. You’ll also get the background on what bakers are making and why those pastries became classics.

After that, you spend time on Laugavegur (about 20 minutes). This matters because it’s not just about eating. The guide uses the street setting to connect the dots between what you see in shops and what you taste on the tour.

If you love food, this is a great stretch to pay attention. You’ll likely see how “sweet shops + specialty stores” work together here—some places are worth lingering in, others are fun to window-shop from the sidewalk.

Stop 4: Loo.koo.mas shopping time that makes the tour practical

Next up is a shopping stop at Loo.koo.mas (about 15 minutes). This is where the tour shifts from tasting to taking something home—or at least learning what to look for later.

I like this kind of stop because it’s not random. You’ve just sampled flavors and textures, so now you can connect them to a product you might actually want to buy.

The time is short by design. You’re not getting stuck inside one store for the whole tour, and it keeps the pace moving toward the next tastings.

Ice cream stop at Ísbúðin litla Valdís: the licorice flavor test

At Ísbúðin litla Valdís, you get about 20 minutes for ice cream tasting. This is one of the stops most people remember because it takes the whole licorice story beyond chocolate.

The tour notes you can see unique flavors like licorice and possibly skyr. If you’ve never tried skyr, this is a low-pressure way to sample a local dairy ingredient without committing to a full meal.

Also, licorice here is described as sweet and mild. That doesn’t mean it tastes like vanilla, but it does suggest you might find it more approachable than the licorice flavors in some other countries.

If you’re the type who wants to be careful, try one small spoon first and decide from there. Ice cream tasting is forgiving—no need to go all-in right away.

Taste of Iceland candy and chocolate: where you get the best sweet payoff

The last tasting stop is Taste of Iceland (about 20 minutes). This is where the tour typically leans into candy and chocolate culture, including items made with familiar Icelandic flavor signatures.

You might encounter Icelandic chocolates that use ingredients like licorice, birch sugar, and local wild berries. Even if you don’t choose every item, the range gives you a sense of what makes Icelandic sweets different.

The tour also mentions iconic possibilities like:

• Draumur (an Icelandic chocolate bar)
• Þristur, a well-known licorice-and-chocolate combination

If you’re not a licorice fan, the tour is clear that there are other options for you. Still, even if you avoid licorice-heavy bites, this candy and chocolate stop is a good place to compare flavors and figure out what you’ll want to hunt down after the tour.

Guide power: why the person behind the tastings matters

A sweet tour lives or dies on the guide. The guides associated with this experience—like Matthias and Oli—have been praised for being personable, fun, and able to share food facts without turning it into a boring history lesson.

What I’d copy from that approach is how the guide ties everything together:

• why a bakery makes certain pastries,
• what ingredients matter in chocolate,
• and how Icelandic candy fits into everyday life.

That’s also why the route feels useful. You’re not just eating; you’re learning enough to make better choices later, whether that means picking a souvenir candy bar or ordering something sweet at a café on your own.

How to make the most of it (especially in Iceland weather)

This is a walking tour, and the tour advises weather-appropriate clothing. That’s not a throwaway line. Reykjavik conditions can change quickly, and being comfortable affects how much you enjoy the tastings and shopping stops.

Come prepared to snack and to move. You’ll be stopping often enough that you won’t feel “trapped” in one place, but you should still pace yourself—take a couple bites, then decide what you want more of.

If licorice is your worry, don’t avoid the whole experience. The tour explicitly suggests there are other options, and Icelandic licorice is described as sweet and mild. You can sample a small portion, then pivot to chocolate or candy choices that fit your taste.

Who this sweet tour fits best

This tour is a great match if you:

• Want an easy 2-hour activity in central Reykjavik.
• Like tasting many things in one plan (instead of committing to one dessert at a time).
• Appreciate food culture context, not just a list of items.

It’s also solid for solo travelers. A small group format helps you feel included without needing to build a dining plan from scratch.

And if you’re traveling with someone who’s less into sweets, this can still work because the guide experience and variety keep the stops from feeling repetitive—especially with the mix of pastries, chocolate, candy, and ice cream.

Should you book the Icelandic Sweet Tooth Tour?

Book it if you want a compact, high-flavor introduction to Icelandic sweets and you’ll enjoy learning what makes local treats distinct. $90 for about 2 hours is a fair price when you factor in multiple tastings plus an expert guide guiding you to the right places downtown.

Skip it if you’re not comfortable walking for a couple of hours or if you strongly dislike licorice and don’t want to try even small samples. The tour says there are other options, but the flavors still lean into Icelandic licorice culture.

If you’re on the fence, here’s the simplest decision rule: if you’re excited to try at least two categories—pastry/chocolate/candy/ice cream—this tour will feel worth it fast.

FAQ

How long is the Reykjavik Icelandic Sweet Tooth Tour?

The tour lasts about 2 hours.

What does the tour cost?

It costs $90 per person.

Where do I meet the guide?

Meet at Ingólfur Square in the center of Reykjavik by the two stone pillars.

What kinds of things will I sample?

You’ll sample Icelandic pastry, sweets, and ice cream, with additional chocolate and candy stops. The exact treats can vary by season, day, and time.

Will I try kleina and snúður?

Kleina is specifically mentioned as a common starting pastry, and snúður is also mentioned as one of the Icelandic sweets you may taste. Availability can vary.

What if I don’t like licorice?

The tour notes that there are other options for you if you don’t like licorice. Icelandic licorice is described as sweet and mild, but you don’t have to stick to it.

Is the tour in English?

Yes, the live guide provides the tour in English.

How big is the group?

The tour is designed as a small group with a maximum of 12 people.

Is the tour wheelchair accessible?

Yes, it’s listed as wheelchair accessible.